Reference: https://sloanreview.mit.edu/article/nondisruptive-creation-rethinking-innovation-and-growth/?utm_source=ActiveCampaign&utm_medium=email&utm_content=Wait%2C+disruption+is+not+the+only+route+to+explosive+growth&utm_campaign=7++TM+Nondisruptive+Creation Nondisruptive Creation: Rethinking Innovation and Growth Magazine: Spring 2019 Issue Opinion & Analysis February 21, 2019 Reading Time: 23 min W. Chan Kim and Renée Mauborgne Innovation , Strategy , Innovation Strategy , New Product Development BUY OR SUBSCRIBE SHARE Share on Twitter Share on Facebook Share on LinkedIn Share through Email It’s time to dispel the myth that innovation must be disruptive. Nondisruptive creation is an alternative path to growth. In recent years disruption has become the battle cry of business. Disruption occurs when an innovation creates a new market and bu...
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