https://medium.com/better-marketing/pepsis-40-billion-typo-caused-deadly-riots-3d671295d1bd Pepsi’s $32 Billion Typo Caused Deadly Riots How they accidentally made a promise they couldn’t keep Sean Kernan Follow Jun 9 · 4 min read Source: pic via Lai Tsan Chan Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours. You only make several dollars a day to support a large family. One evening, you are holding a Pepsi bottle cap in your hand. On it is a number. You bought several of these sodas in hopes of winning a big $40,000 giveaway at the end of the promotion. This money could change your family’s life. It is a mountain of earnings in a world of limited opportunities. You watch as Pepsi begins reading off the winners on TV. Suddenly, you realize you’ve won. Incredulous, you quadruple check your numbers. The number is accurate. Your heart begins racing as you rush to call your wife and kids. However, you
