Dra. Eldra G. Hernández Calcerrada, DBA

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https://medium.com/better-marketing/pepsis-40-billion-typo-caused-deadly-riots-3d671295d1bd Pepsi’s $32 Billion Typo Caused Deadly Riots How they accidentally made a promise they couldn’t keep Sean Kernan Follow Jun 9  · 4 min read Source:  pic  via Lai Tsan Chan Imagine working in the hot streets of Manila in the early 1990s. You are a butcher, slaving away in a loud, humid market for long hours. You only make several dollars a day to support a large family. One evening, you are holding a Pepsi bottle cap in your hand. On it is a number. You bought several of these sodas in hopes of winning a big $40,000 giveaway at the end of the promotion. This money could change your family’s life. It is a mountain of earnings in a world of limited opportunities. You watch as Pepsi begins reading off the winners on TV. Suddenly, you realize you’ve won. Incredulous, you quadruple check your numbers. The number is accurate. Your heart begins racing as you rush to call your wif...

https://www.negociosyemprendimiento.org/2017/09/frases-cliente.html 7 Frases que un Cliente desea escuchar (infografía) INICIO   EMPRENDIMIENTO   ADMINISTRACIÓN   MARKETING   INNOVACIÓN   HERRAMIENTAS   CURSOS MARKETING   PARA FUTUROS GERENTES 7 Frases que un Cliente desea escuchar (infografía) lunes, septiembre 04, 2017 Publicado por  Javier Díaz  Compartir  Twittear Al momento de interactuar con un cliente potencial, la actitud y disposición del vendedor juega un papel fundamental para  cerrar con éxito la venta . Si el cliente percibe desinterés o falta de voluntad de tu parte, lo más probable es que se abstenga de tomar la decisión de comprarte. Hemos elaborado esta infografía, en colaboración con nuestros amigos de  Publicar , en la que te compartimos  7 frases que todo cliente desea escuchar . Al utilizar estas frases en el momen...