They lead, we coach: A multi-generational approach to innovation
TECH & INNOVATION September 23, 2019 They lead, we coach: A multigenerational approach to innovation With mentorship, the digital natives in generation Z can help create a competitive advantage. by Vicki Huff Eckert Photograph by Hero Images A little while back, I gave a team of twentysomethings an assignment to research a market in which my organization had zero footprints. I could have engaged some of our senior strategists on this work, but I decided to give these young people a shot. And that was all I gave them: an opportunity and a conference room. To be honest, I didn’t have much more to offer. In most industries, the company had a deep bench of contacts up to the C-suite, but in this particular market, we had nothing. In less than six weeks, using information from networking websites and social media, this team talked to 200-plus companies — including the CEOs of many startups. The...